Tiendas D1 – Colombia
KOBA Colombia S.A.S, with its D1 Stores brand, was created in 2009 in Medellín, becoming the first discount chain to arrive in the country, with a format that revolutionized the way Colombians market. It has more than 11,677 employees.
endas D1 has 1,300 stores in 24 departments and more than 267 municipalities, covering 74% of the country. Thus, it maintains the leadership in the hard discount model (hard discount stores), with a participation in the basket of mass consumer goods in Colombia of 12% at the end of 2019, according to data from Kantar Worldpanel.
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